Since Facebook is the cocktail party of the web and a bottle of cleaning solution doesn't exactly scream social, we personified each scent of Pine-Sol with socially recognizable characters. Fox example, Original Pine is the earth mother of the group. By giving each product a makeover, we were able to create fun, shareable content that really boosted the brand's fan count. When we launched a t-shirt giveaway featuring the girls, entry rates and buzz exceeded that of any other cleaning brand within Clorox, while our "people are talking about" numbers (that funny stat on Facebook) rivaled brands like Coke and Nike. It didn't hurt that they were designed by the awesome character creator Meomi.
We also did a few banners introducing the girls.
See the Scent Sister profiles
Watch the Scent Sister launch video
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