Ketchup has long enjoyed its spot at the top of the condiment chain. But when Hidden Valley introduced their thicker, creamier Ranch called
Hidden Valley for
Everything, we had a new player in town. We decided to declare war on
Ketchup and pit the bottles mano a mano in dance-offs, parkour, rap
battles and a city-wide boxing match. Instead of traditional banners, we
partnered with Buzzfeed
to generate excitement and get the word out.
Watch "Clash of the Condiments"
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