Interactive - Live Takes Visa Launch

Launching a new tagline for a brand like Visa is yooge. Our goal was to wallpaper the web with simple ads, ironic in their headlines and page placements. For example, an ad featuring a baby asleep on her mother's shoulder that read "Life Takes Crashpads" ran on parenting as well as rental and real estate sites.

The ads stood out in part because the imagery was all real - taken from Flickr as well as our own photo albums. (An ingenious idea from our ECD PJ Pereira.) With the art directors tied up in the more elaborate executions, I became the simple banner queen, finding images and writing headlines for about 18 of the 35 or so banners that eventually ran.

Here is just a smattering, one of which stars my own cat Frankie.

Notable award:
- Silver Addy