Character Concept - AKQA Future Lions

While at AKQA, I came up with a concept for a character that would launch the agency's Cannes competition for ad students.

Since it was called the Future Lions, I thought it would be appropriate to use the image of a baby lion, who's young and cute but becoming more deadly everyday. Much like ad students. My partner Darren Murata helped me develop the idea further and the beautiful design was created by the talented crew at Meomi.

This year, the cub finally made it into three dimensions when it became a vinyl toy that also served as the actual award statue.