This site re-design was a content challenge. I was in charge of not only the copy but also the content assessment, strategy and management. Basically, taking piles of powerpoints and PDFs and culling them down into informative and persuasive stories for the site's 3 main audiences. I handled the residential and utility sections and oversaw another writer who worked on bus/gov. I am also now a certified solar engineer. (Kidding.)
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