Interactive - Ranch v. Ketchup

Ketchup has long enjoyed its spot at the top of the condiment chain. But when Hidden Valley introduced their thicker, creamier Ranch called Hidden Valley for Everything, we had a new player in town. We decided to declare war on Ketchup and pit the bottles mano a mano in dance-offs, parkour, rap battles and a city-wide boxing match. Instead of traditional banners, we partnered with Buzzfeed to generate excitement and get the word out.

Watch "Clash of the Condiments"

Facebook - Pine-Sol Scent Sisters

Since Facebook is the cocktail party of the web and a bottle of cleaning solution doesn't exactly scream social, we personified each scent of Pine-Sol with socially recognizable characters. Fox example, Original Pine is the earth mother of the group. By giving each product a makeover, we were able to create fun, shareable content that really boosted the brand's fan count. When we launched a t-shirt giveaway featuring the girls, entry rates and buzz exceeded that of any other cleaning brand within Clorox, while our "people are talking about" numbers (that funny stat on Facebook) rivaled brands like Coke and Nike. It didn't hurt that they were designed by the awesome character creator Meomi.

We also did a few banners introducing the girls.

See the Scent Sister profiles

Watch the Scent Sister launch video