Interactive - Live Takes Visa Launch

Launching a new tagline for a brand like Visa is yooge. Our goal was to wallpaper the web with simple ads, ironic in their headlines and page placements. For example, an ad featuring a baby asleep on her mother's shoulder that read "Life Takes Crashpads" ran on parenting as well as rental and real estate sites.

The ads stood out in part because the imagery was all real - taken from Flickr as well as our own photo albums. (An ingenious idea from our ECD PJ Pereira.) With the art directors tied up in the more elaborate executions, I became the simple banner queen, finding images and writing headlines for about 18 of the 35 or so banners that eventually ran.

Here is just a smattering, one of which stars my own cat Frankie.

Notable award:
- Silver Addy

Character Concept - AKQA Future Lions

While at AKQA, I came up with a concept for a character that would launch the agency's Cannes competition for ad students.

Since it was called the Future Lions, I thought it would be appropriate to use the image of a baby lion, who's young and cute but becoming more deadly everyday. Much like ad students. My partner Darren Murata helped me develop the idea further and the beautiful design was created by the talented crew at Meomi.

This year, the cub finally made it into three dimensions when it became a vinyl toy that also served as the actual award statue.