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This site re-design was a content challenge. I was in charge of not only the copy but also the content assessment, strategy and management. Basically, taking piles of powerpoints and PDFs and culling them down into informative and persuasive stories for the site's 3 main audiences. I handled the residential and utility sections and oversaw another writer who worked on bus/gov. I am also now a certified solar engineer. (Kidding.)
To support Visa Signature's Things to Do While You're Alive campaign, we created a site to help users get a taste of each extraordinary list item - through video, audio, downloads, you name it. I was the lead copy creative on a team that managed and packaged custom content from National Geographic, Concierge.com, CondeNet, Pandora and Fodor's, in addition to our own.
The campaign also included mobile apps - featuring wine pairing tools and celebrity chef podcasts - online ads and targeted search ads. All of these can be accessed through the link below.
Notable awards:
- Omma gold
- Gold Midas
- Adobe site of the day
- 6 Addys (2 silver, 4 gold)
Watch the case study
Visa's first campaign to address their many layers of security.
To show that Visa's security measures really do work, we found real people with real stories. In order to boost the credibility, we shot as many stories as the budget would allow - and the live site features 25. The accompanying ad campaign became Visa's first ever online video campaign.
To support the client's indoor cat initiative, we extended our "bathroom" execution to encompass the whole house.
Another piece for the indoor cat initiative.
